Strictly Business - Part 1

For the last several years, starting when I was a sophomore in high-school, I've been lucky enough to have a nickname stick to me.
This nickname I speak of is The Sexy Beast.

I never took it too seriously though, since I already had the Cafeteroman name for myself. However, just as I did with Cafeteroman, I soon realized the potential for this name, since it was unclaimed as a legit entity, or business name.
I began to use Sexy Beast Enterprises as my "strictly business" alias.
If I ever had an order to make, whether online, through snail-mail, or in person,
Sexy Beast Enterprises was my employer, my boss, and my brand.

It has been well over 4 years, and the name is beginning to acquire fame nationwide. 
I've been receiving major name-brand catalogs from across the country under the Sexy Beast Brand unsolicited.
Online business registries now feature Sexy Beast Enterprises (SBE) in their listings;
The Yellow Pages has recognized SBE as a local business; and SBE is now featured and/or listed on international websites, whether I like it or not.


The only question that remained until recently was which direction this fledgling company should take: Graphic Design? or Luthiery?


The answer became clear to me a few nights ago, as I was opening yet another Yellow Pages registration letter.


Luthiery!